Bridge Beyond Visual Branding
What is Bridge Beyond?
Bridge Beyond is a 501(c)(3) nonprofit organization based in Pittsburgh and Philadelphia, Pennsylvania. Our organization partners with college communities, specifically student volunteers, to help advocate, assist, and advance the efforts towards helping people who experience homelessness and housing instability.
The Logo
The Bridge Beyond Logo was inspired by the name itself. To bridge the gap between the two largest cities in Pennsylvania.
The logo is presented below in every color within the color scheme as well as 5 different layouts to be used depending on the project or document at hand.
Color Scheme
The color scheme was narrowed down over the course of a week with input from multiple volunteers of the Bridge Beyond Non Profit. We wanted the colors to be eye catching, professional, and to attract a younger audience of change setters.
Typefaces
The typefaces were chosen based on how they make the audience feel and how easy they are to read at a glance.
Website Headers
The website headers accentuate the bridge in the logo by extending the bridge to allow space for the header. This creates clean lines, playfulness, and structure to the branding.
Below is a block Illustration of a bridge in Pittsburg
