Fueling Fitness Nutrition
Logo & Social Media Icon Designs
Their Mission
"At Fueling Fitness Nutrition, our mission is to set our clients up for long-term success.
Whether you’re an athlete looking to maximize your sport potential, an everyday fitness-goer looking to lose weight or build muscle, or someone looking to create healthier habits, we are here to help.
Whatever life throws your way, we can create a custom plan just for you!" —fuelingfitnessnutrition.com
Before designing a logo, I like to choose characteristics with the client of the mood we are trying to achieve & what this logo embodies. For this one, some of the top words were Strong, Inviting, Friendly, & Clean.
It's important to create many different logo stacking variations so you can choose the best version depending on the format where this logo will be living.
Icon variations to be used on Instagram story highlights: fitness, food, speaking events, testimonials, & tips.
The Process:
I always start in a sketchbook. Mind-mapping & as many sketches as I can think of. Next, I bring the logos with potential on to the screen to make as many variations as I can. From there, the logos get narrowed down over and over again until the final logo is decided.
